In the top echelon of sport, every thousandth of a second is significant. British dominance in Rowing and Cycling in particular has been achieved somewhat through the superiority of our equipment and research.
From McLaren offering advice on the aerodynamic efficiency of our rowing boats, to custom carbon fibre shoes for our cyclists, every technological opportunity for improved gains has been explored. Both the Rio 2016 Olympics and Paralympics have been the ultimate display of both Britain’s sporting success and our engineering prowess, and we are honoured to be a part of that.
The continuous stream of gold medals has brought the nation together over the summer, watching in unison as British athletes like the Brownlee brothers (wearing gear from Derby-based HUUB), Jonnie Peacock and Ellie Simmonds lived up to the lofty expectations and made us all proud.
The Paralympic atmosphere and sense of admiration is unrivalled in sport. Every athlete in the competition has a backstory of commitment, bravery and determination, and a single medal can be the culmination of a difficult and emotional journey. The events are inundated with superstars, and we are extremely proud to have made our own contribution to Britain’s quest for Paralympic glory.
Epm: technology group supplied the Tennis Foundation with carbon fibre wheelchair cases to help the Team Paralympics GB wheelchair tennis team transport their equipment to Rio.
Bring on Tokyo 2020!